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State of the African American Consumer: Presented by the Nielsen Company
Date: February 16, 2012
Time: 6:00 PM - 9:00 PM
Event Description
African-Americans are projected to spend $1.1 trillion by 2015. As business executives look for opportunities to grow their companies and gain market share, it is critical that they understand new and emerging demands from consumers. It is also important for consumers to understand their purchasing power as well. Nielsen and the National Newspaper Publishers Association (NNPA) have developed The State of the African-American Consumer Report that we will share with the general public of Cincinnati on Thursday, February 16th.
The event will be held from 6pm-9pm at the National Underground Railroad Freedom Center. Nielsen will have the Sr. VP of Government Relations, Don Lowery, to deliver the presentation as we'll discuss the buying behaviors, attiitudes and future trends of the African-American consumer, using the world-class services and analytics of Nielsen.
Key learnings in the presentation will include the following:
Television: The average African-American household spends about seven hours, 12 minutes daily watching TV—213 hours a month—which is 40% more viewing time spent than the overall population.
Mobile: African-Americans use more than double the amount of mobile phone voice minutes compared to Whites—1,298 minutes a month vs. 606.
Consumer: African-Americans may spend less on each shopping trip, but they make the most trips—about 167—annually of any other group.
Online: During July 2011, there were 23.9 million active African-American internet users.
Demographic: The percentage of African-Americans attending college or earning a degree has increased to 45% for men and 53% for women (adults 25+).
We look forward to seeing you on February 16th!
